AI Content Disclosure

Use of Artificial Intelligence

Client Follow-Up Systems LLC uses artificial-intelligence tools as part of its creative and production process.

Depending on the project, AI-assisted services may include:

• Concept development
• Research assistance
• Topic development
• Script development
• Story development
• Generated or modified images
• Generated video scenes
• Image-to-video animation
• Digital presenters
• AI avatars
• AI spokesperson content
• Synthetic voices
• Licensed AI voices
• Authorized voice cloning
• Character development
• Visual effects
• Editing assistance
• Audio enhancement
• Captioning
• Translation
• Formatting
• Production planning

Human Creative Direction

AI tools support production, but they do not replace human creative direction.

The production process may include human:

• Concept selection
• Script editing
• Visual direction
• Prompt development
• Scene selection
• Quality review
• Fact review
• Pacing decisions
• Audio selection
• Editing
• Final approval

AI-Generated People and Voices

People appearing in AI-generated videos may be digital presenters, generated characters, licensed avatars, actors, or composites rather than real employees, customers, professionals, or experts.

Synthetic or licensed voices may be used for narration or dialogue.

A person's voice or likeness will not knowingly be cloned for a client project without appropriate authorization.

AI Spokesperson Content

An AI spokesperson may communicate approved information about a product, service, brand, or offer.

The presence of an AI spokesperson does not mean the presenter:

• Personally used the product
• Is a real customer
• Is an employee
• Is a licensed professional
• Independently endorses the product
• Has personal knowledge beyond the approved script

Testimonial-Style Videos

Testimonial-style videos are created to resemble the conversational structure of social media or customer-style content.

They must not be falsely represented as genuine customer experiences.

A video may be described as a real testimonial only when it is based on the truthful, authorized experience of an actual customer and is represented accurately.

The FTC does not generally prohibit AI avatars in advertising, but their use may be deceptive when they communicate a false testimonial or mislead consumers about the presenter's identity or experience.

Client Responsibilities

Clients are responsible for:

• Reviewing and approving scripts
• Confirming the accuracy of claims
• Providing required disclosures
• Following platform rules
• Following industry requirements
• Avoiding false endorsements
• Avoiding unauthorized likenesses or voices
• Disclosing AI-generated content when required
• Confirming that provided materials may lawfully be used

Output Limitations

AI-generated content may occasionally include:

• Visual inconsistencies
• Unnatural motion
• Incorrect details
• Pronunciation differences
• Continuity issues
• Limitations in text generation
• Platform-specific restrictions

We review and edit content according to the approved project scope, but no AI system can be guaranteed to produce perfect output in every instance.

Tool and Platform Changes

AI services may change their:

• Features
• Models
• Pricing
• Licensing
• Availability
• Output restrictions
• Safety rules
• Technical performance

A specific tool or production method is not guaranteed unless included in writing in the project agreement.

Copyright Considerations

AI-assisted work may contain a combination of human-created and AI-generated elements.

Copyright and ownership may depend on human authorship, creative selection, arrangement, modification, applicable law, third-party licenses, and the terms of the client agreement.

The U.S. Copyright Office states that generative-AI output may be protected when sufficient expressive elements are determined by a human author, including some creative arrangements or modifications, but not through prompts alone.